As of April 2025, the U.S. motorcycle market showcases a dynamic blend of performance, affordability, and style. Despite a 20% market dip in February , certain models have maintained strong sales, reflecting evolving rider preferences. Here’s a detailed look at the Top 10 Best-Selling Motorcycle Models in the USA for 2025:
1. Kawasaki Z650
The Kawasaki Z650 leads the U.S. market with approximately 45,000 units sold in 2024. Its blend of performance, agility, and affordability makes it a favorite among both new and experienced riders. The Z650’s lightweight chassis and responsive parallel-twin engine offer an engaging ride, suitable for urban commuting and spirited weekend rides.
Its aggressive styling and modern features, such as LED lighting and a digital display, add to its appeal. Kawasaki’s reputation for reliability further cements the Z650’s position at the top of the sales charts.
2. Honda Rebel 1100
The Honda Rebel 1100 has captured the attention of riders seeking a cruiser with modern amenities. With around 40,000 units sold in 2024, its success is attributed to its powerful 1084cc engine, comfortable ergonomics, and advanced features like cruise control and optional dual-clutch transmission. The Rebel 1100’s blend of classic cruiser aesthetics with contemporary performance makes it a versatile choice for various riding styles.
3. BMW R1250 GS
The BMW R1250 GS continues to dominate the adventure-touring segment, with approximately 33,000 units sold in 2024. Its 1254cc boxer engine, equipped with BMW’s ShiftCam technology, delivers smooth and potent power across the rev range. The R1250 GS’s advanced electronics, including dynamic traction control and multiple riding modes, enhance its versatility on various terrains. Its comfortable ergonomics and extensive aftermarket support make it a top choice for long-distance touring enthusiasts.
4. Yamaha MT-07
The Yamaha MT-07 remains a popular choice among riders seeking a nimble and fun-to-ride motorcycle. With around 30,000 units sold in 2024, its 689cc parallel-twin engine offers a responsive and torquey performance, ideal for both city commuting and weekend adventures. The MT-07’s lightweight frame and agile handling make it accessible for riders of all experience levels. Its minimalist design and affordability contribute to its widespread appeal.
5. Harley-Davidson Sportster S
Harley-Davidson’s Sportster S has reinvigorated the brand’s lineup with modern performance and styling. Selling approximately 25,000 units in 2024, it features the new Revolution Max 1250T engine, delivering robust power and torque. The Sportster S’s aggressive design, inverted front forks, and high-mounted exhaust set it apart from traditional cruisers. Its advanced electronics, including ride modes and cornering ABS, showcase Harley-Davidson’s commitment to innovation.
6. Honda CB500X
The Honda CB500X offers a balanced package for riders seeking versatility and comfort. With around 22,000 units sold in 2024, its 471cc parallel-twin engine provides smooth and manageable power. The CB500X’s upright riding position, wind protection, and long-travel suspension make it suitable for both urban commuting and light off-road adventures. Its approachable nature and reliability make it a favorite among new and seasoned riders alike.
7. Indian Scout Bobber
The Indian Scout Bobber stands out with its minimalist design and muscular performance. Selling approximately 20,000 units in 2024, it features a 1133cc V-twin engine that delivers strong acceleration and a distinctive exhaust note. The Scout Bobber’s low-slung profile, chopped fenders, and blacked-out components give it a bold presence on the road. Its blend of classic American cruiser aesthetics with modern engineering appeals to a wide range of riders.
8. Suzuki V-Strom 650
The Suzuki V-Strom 650 continues to be a reliable choice for adventure-touring enthusiasts. With approximately 18,000 units sold in 2024, its 645cc V-twin engine offers a smooth and versatile performance. The V-Strom 650’s comfortable ergonomics, ample luggage options, and proven reliability make it suitable for both daily commuting and long-distance travel. Its affordability and low maintenance costs contribute to its enduring popularity.
9. KTM 390 Duke
The KTM 390 Duke has carved a niche among riders seeking a lightweight and agile motorcycle. With around 15,000 units sold in 2024, its 373cc single-cylinder engine delivers spirited performance, making it ideal for urban environments and twisty roads. The 390 Duke’s sharp styling, advanced electronics, and high-quality components offer exceptional value in the entry-level segment. Its engaging ride character appeals to both new riders and experienced enthusiasts.
10. Triumph Bonneville T120
The Triumph Bonneville T120 combines classic British styling with modern performance. Selling approximately 11,000 units in 2024, it features a 1200cc parallel-twin engine that provides ample torque and a smooth power delivery. The T120’s timeless design, characterized by its sculpted tank, wire-spoke wheels, and chrome accents, appeals to riders seeking a blend of nostalgia and contemporary engineering
FAQs
Q1: What factors influence motorcycle sales in the U.S.?
Several factors contribute to motorcycle sales in the U.S., including fuel prices, urban congestion, lifestyle trends, rider demographics, and economic conditions. In recent years, an increased interest in adventure touring, electric motorcycles, and commuter-friendly models has significantly impacted the types of bikes gaining popularity. Additionally, marketing efforts by manufacturers, dealership networks, and seasonal promotions play a big role in boosting sales.
Q2: Why are mid-weight motorcycles like the MT-07 and CB500X so popular?
Mid-weight motorcycles offer an ideal balance between power and practicality. They’re generally lighter, easier to handle, and more fuel-efficient than larger displacement bikes, making them accessible to new riders while still fun for experienced ones. Their versatility — whether for commuting, weekend touring, or even light adventure — makes them a popular choice in a wide range of riding communities.
Q3: How does rider experience impact motorcycle purchase choices?
Beginner riders often opt for models with smaller engines, manageable power delivery, and upright ergonomics, such as the KTM 390 Duke or Honda CB500X. More experienced riders tend to go for motorcycles that offer advanced features, more power, and greater touring comfort, like the BMW R1250 GS or the Harley-Davidson Sportster S. The growing availability of rider aids like ABS, traction control, and ride modes helps bridge the gap for riders of all skill levels.
Q4: Are electric motorcycles part of the top-selling models yet?
While electric motorcycles are growing in popularity, they haven’t cracked the top 10 sales list in the U.S. yet. Brands like Zero Motorcycles and Harley-Davidson’s LiveWire are gaining traction, especially in urban areas, but limitations in range, charging infrastructure, and higher price points continue to slow widespread adoption. However, with advancements in battery technology and more affordable models expected soon, the electric segment is poised to grow in the near future.
Conclusion
The motorcycle landscape in the United States in 2025 reflects a rich blend of tradition, innovation, and versatility. Whether it’s the rugged reliability of the BMW R1250 GS, the street-savvy agility of the Yamaha MT-07, or the classic power of the Harley-Davidson Sportster S, today’s riders have an abundance of choice. The top-selling motorcycles underscore a shift toward multi-functional machines that balance performance, affordability, and rider experience.
From first-time buyers to seasoned adventurers, the American motorcycle market continues to cater to diverse needs, paving the way for exciting developments in the years to come. If the current trends hold, expect to see more rider-focused technology and perhaps even more electric contenders on this list in the near future.