Motorcycles are more than just a mode of transportation — they’re a culture, a lifestyle, and for many, a lifelong passion. In the United States, the motorcycle industry is thriving, with a variety of models catering to everyone from weekend warriors to hardcore riders.
Whether you prefer cruisers, sport bikes, or adventure tourers, the market has something for every type of rider. Below is a comprehensive look at the top 12 best-selling motorcycles in the U.S., ranked by popularity, performance, and overall sales volume.
1. Harley-Davidson Street Glide Special
The Harley-Davidson Street Glide Special continues to reign supreme in the American motorcycle market. A quintessential American bagger, this touring motorcycle combines the classic Harley look with modern technology and comfort. Featuring the Milwaukee-Eight 114 engine, it delivers smooth, powerful performance for long-distance cruising. Riders are drawn to its Batwing fairing, high-end infotainment system, and roomy saddlebags.
What sets the Street Glide Special apart is its balance between style and substance — it’s both an icon and a road warrior. Harley-Davidson has built an ecosystem around this model, offering endless customization options and a strong community presence. It’s no surprise this bike frequently tops the sales charts.
2. Honda CRF300L
The Honda CRF300L is a dual-sport motorcycle that has captured the hearts of adventure riders across the country. Its lightweight frame, fuel efficiency, and off-road capability make it ideal for both urban commutes and backcountry adventures.
With a 286cc engine and agile handling, the CRF300L is perfect for beginners as well as seasoned riders looking for a nimble machine. What truly makes it a best-seller is its affordability and Honda’s reputation for bulletproof reliability. This bike is also highly fuel-efficient, making it an economical choice. Whether it’s tackling trails or weaving through city traffic, the CRF300L does it all with ease.
3. Kawasaki Ninja 400
A favorite among entry-level sportbike enthusiasts, the Kawasaki Ninja 400 brings serious performance to a lightweight chassis. Its 399cc parallel-twin engine delivers impressive power while remaining beginner-friendly. The aggressive styling, combined with real track-day potential, makes it popular with both novice riders and seasoned pros looking for a secondary bike.
Its approachable price point and reliable performance make it a staple on dealership floors and in garages across the country. Whether you’re commuting or carving up the twisties, the Ninja 400 is a best-seller for a reason.
4. Harley-Davidson Road Glide Special
For riders who prefer a more aggressive touring setup, the Harley-Davidson Road Glide Special is the go-to choice. Known for its shark-nose fairing and powerful Milwaukee-Eight 114 engine, it offers a smooth yet thrilling ride. It’s built for long-haul comfort without sacrificing power or style.
The Road Glide’s fixed fairing improves wind resistance and stability at high speeds, making it a favorite among highway riders. Harley-Davidson’s emphasis on tech — including a touchscreen infotainment system and advanced rider safety enhancements — further boosts this model’s appeal.
5. Yamaha YZF-R7
The Yamaha YZF-R7 is a relatively new entrant to the sportbike market but has already earned a spot on the best-sellers list. Powered by a 689cc CP2 parallel-twin engine, it strikes a balance between everyday usability and high-performance riding. Lightweight and nimble, the R7 is designed to appeal to both novice and experienced sportbike enthusiasts.
Yamaha positioned this model as a middleweight successor to the iconic R6, making it both accessible and aspirational. Its stylish design, combined with track-ready features like an inverted front fork and radial-mount brakes, make the R7 a top pick.
6. Honda Rebel 500
Honda’s Rebel 500 is beloved for its minimalist cruiser style and approachable nature. With a 471cc parallel-twin engine and low seat height, it’s especially popular among beginner and intermediate riders. Its blend of classic aesthetics and modern reliability ensures strong sales.
The Rebel 500’s lightweight frame and easy maneuverability make it ideal for city riding and short weekend trips. Honda also offers a wide range of customization accessories, allowing riders to tailor the Rebel to their personal taste. For those entering the world of cruisers, this bike is a gateway into the lifestyle.
7. KTM 390 Duke
Lightweight, affordable, and undeniably fun, the KTM 390 Duke offers sharp styling and exhilarating performance in a compact package. It’s powered by a 373cc single-cylinder engine and features a TFT display, ride-by-wire throttle, and ABS — features not typically found in bikes at this price point.
The 390 Duke excels in urban environments, where its agility and responsive handling shine. KTM has done an excellent job appealing to younger riders and city dwellers with this model. It’s a best-seller because it offers the perfect entry point into the world of performance motorcycles.
8. BMW R1250GS
Arguably the king of adventure bikes, the BMW R1250GS has dominated the ADV segment for years. Its 1254cc boxer engine, Telelever front suspension, and long-distance comfort make it the ultimate tool for global exploration. Tech-savvy riders love the advanced electronics, including dynamic traction control, electronic suspension adjustment, and customizable riding modes.
Despite its size, it handles surprisingly well on both pavement and dirt. The R1250GS is a favorite among serious adventurers, and its cult-like following ensures it stays high on the sales list year after year.
9. Suzuki DR-Z400S
The Suzuki DR-Z400S is a no-frills, go-anywhere dual sport that’s been a staple in the market for years. It features a 398cc single-cylinder engine and robust suspension setup that makes it ideal for off-road adventures without sacrificing on-road capability.
What makes the DR-Z400S unique is its reliability and ease of maintenance, appealing to riders who want a dependable workhorse. Its retro styling and time-tested performance have kept it in strong demand. For those who prefer a more mechanical and less electronic riding experience, this bike is a consistent top-seller.
10. Indian Challenger
Indian Motorcycles has been making waves with the Challenger, a performance-focused bagger designed to rival Harley’s touring models. Featuring a liquid-cooled PowerPlus 108 engine and industry-leading electronics suite, the Challenger offers both comfort and raw muscle.
With features like adaptive LED lighting, a 7-inch touchscreen, and 122 horsepower on tap, it’s one of the most technologically advanced cruisers on the market. It appeals to riders who want classic American style with a modern edge. Indian’s rising market share in the cruiser segment proves that the Challenger is here to stay.
11. Yamaha MT-07
The Yamaha MT-07 is a naked bike that’s become a staple among riders looking for versatility and affordability. With its torquey 689cc parallel-twin engine, upright seating position, and light weight, it’s perfect for everything from commuting to canyon carving.
The MT-07’s stripped-down aesthetic appeals to modern riders who favor performance without excess. Yamaha has continued refining the bike while keeping the core elements intact. Its combination of fun, reliability, and value makes it one of the best-selling motorcycles in the U.S. every year.
12. Royal Enfield Classic 350
The Royal Enfield Classic 350 has seen a surge in U.S. popularity thanks to its retro design and unbeatable value. With a 349cc single-cylinder engine and vintage styling cues, it appeals to riders looking for a relaxed, stylish cruiser that doesn’t break the bank.
The Classic 350 is a throwback to simpler times, yet it incorporates enough modern touches — like fuel injection and ABS — to satisfy today’s riders. Its low seat height, mellow power delivery, and timeless appeal make it an ideal starter or commuter bike. It’s proof that you don’t need a huge engine to make a big impression.
FAQs
Q1: What is the most popular type of motorcycle in the U.S.?
Cruisers and touring bikes, especially those from Harley-Davidson, dominate the market. However, dual-sport and adventure motorcycles are also gaining significant traction.
Q2: Are these motorcycles beginner-friendly?
Many on the list, like the Honda Rebel 500, Kawasaki Ninja 400, and KTM 390 Duke, are excellent for beginners. Others, like the BMW R1250GS and Indian Challenger, are better suited for experienced riders.
Q3: How do I choose the right motorcycle for me?
Consider your experience level, riding needs (commuting, touring, off-road), budget, and personal style. Always test ride if possible.
Q4: Are motorcycles expensive to maintain?
Maintenance costs vary by brand and bike type. Japanese bikes like Honda and Yamaha tend to be low-maintenance, while premium brands like BMW and Indian may have higher service costs.
Conclusion
From aggressive sport bikes to laid-back cruisers and rugged adventure machines, the U.S. motorcycle market is filled with best-sellers that cater to every type of rider. Whether you’re a weekend explorer or a daily commuter, there’s something in this list that will suit your riding style. As technology advances and rider communities grow, these motorcycles continue to evolve — ensuring that the thrill of the ride stays alive and well in America.